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We have all done it. It seems logical. Freezing things preserves them, right? Cold temperatures slow the staling of bread, fruits, waffles, just about everything. Isn’t freezing your coffee beans or grounds the best way to lengthen their use? Science and consumer behavior reports say it depends on a couple of things. Let’s find out what they are. The enemy of your coffee’s freshness First, know that 4 things are the enemy of your coffee’s freshness. In order they are: air, moisture, heat and light.

Nothing says “Happy Holidays” like poinsettias and of course they are looking beautiful this time of year on the farm! Tom and Matt talk about poinsettias and tropical cheer of other fruits on the farm. Watch to look at the vibrant red blooms of poinsettias that dance with the spirit of the farm’s warm Aloha. Watch the previous episode here

Celebrate the “Kona Days” with Gifts from Greenwell Farms  The holiday season is here and what better way to say “Happy Holidays” than with a gift from Greenwell Farms? Whether you’re gifting to someone as a sweet reminder of your time on the Big Island together, looking to introduce your loved one to a great cup of coffee or simply sharing the joy of a small family farm in the heart of Kona.

Let’s chat with Tom Greenwell about the Kona Coffee Cultural Festival and how Greenwell Farms supports Hawaii’s oldest food festival, now in its 52nd year.

As the pinch of inflation permeates into our daily lives, we often take a second look at the things in our lives and decide whether they need to stay or go. If you add up all of the little increases in everything we consume, it can really add up, and then we have to prioritize.

We are just entering the peak of harvest and farmers across Kona begin the mad rush to get the coffee off the trees at peak ripeness. It is an intense time when all workers, machines, and mills are working at full capacity.  Let’s chat with Tom about this time of year.

As we move into the autumn season, with Halloween just around the corner, many of us start to crave those treasured holiday flavors. Today I will share my go to holiday coffee recipe that can be served both chilled or hot. This is an aromatic, well balanced and very flavorful coffee drink that suits those magical Holiday moments throughout the upcoming season.

Greenwell Farms grows many different varieties of coffee trees and also produces a variety of roasts. This allows us to create many amazing flavor profiles for our coffee. Many people though, are curious about what roasting does to coffee beans and what best roast to buy is. I will attempt to lay out a clear picture of what coffee roasting is and how it can influence consumer behavior. The Toast Analogy Imagine you have two pieces of bread.

Guests on our tours are always so excited to learn that in addition to amazing coffee we also grow other things including peppercorn, vanilla and cacao.  Let’s walk the farm with Tom Greenwell to get deeper insight into these amazing gourmet agricultures.

Last season, coffee production in Kona was down by roughly 40% due to a fungus called Coffee Leaf Rust. Those that follow Kona coffee know that it was quite scary and for many a devastating year. Let’s let Tom Greenwell catch us up and see what we have learned in a year.

The heat has been brutal this summer all across the United States. Many have asked me to refresh their memories on making great ice coffee and I am here to help! Although making regular coffee and letting it cool can work for good coffee, and cold brew is really popular now, I’d like to share with you the Flash Brew method that in my opinion produces a better cup every time. Watch this brief video and I will show you how it is done.

Nothing says summer like outdoor BBQs, iced coffee, and warm Apple Pie with a large scoop of Vanilla ice cream! Yum. As an avid baker, home chef, and lover of all things delicious, I’d like to share with you a modern twist on the apple pie that will keep your family and friends coming back for more! This recipe takes the best from many traditions and puts them together in a flavor combination that screams “next level!” Remember that most traditional apple pies are covered either by a full layer Read More…

We have lots to celebrate this month as we took the top spot in the Hawaii Coffee Association’s Annual cupping contest, First in Kona, First in the state and several other top awards. Let’s ask Tom how he does it. Watch the previous episodes here Episode 1: Facing Future Episode 2: Talking About the Family Farm Episode 3: All About 100% Kona Coffee Grafting Episode 4: The Ins and Outs of Coffee Grading Episode 5: Optical Sorting Episode 6: Getting to Know Jean Greenwell

Long-time readers of this blog know I highly enjoy my Moka Pot. With over 200 million sold worldwide, it is said an estimated 70% of Italian households own one. The Moka Pot struggled when K-Cups and Nespresso Pods started to dominate the market but during the pandemic lockdown, when Europeans could no longer start their mornings at the local cafe, the Moka Pot saw a resurgence. Once people started using it again, they often thought, why did I ever stop?

We often hear about Tom’s Dad as he was an icon in the Kona Coffee World, but his Mother was also a force. Jean Greenwell had a huge influence on Tom’s life and thinking. Let’s hear Tom reminisce about his mother. Watch the previous episodes here Episode 1: Facing Future Episode 2: Talking About the Family Farm Episode 3: All About 100% Kona Coffee Grafting Episode 4: The Ins and Outs of Coffee Grading Episode 5: Optical Sorting