News

We have lots to celebrate this month as we took the top spot in the Hawaii Coffee Association’s Annual cupping contest, First in Kona, First in the state and several other top awards. Let’s ask Tom how he does it. Watch the previous episodes here Episode 1: Facing Future Episode 2: Talking About the Family Farm Episode 3: All About 100% Kona Coffee Grafting Episode 4: The Ins and Outs of Coffee Grading Episode 5: Optical Sorting Episode 6: Getting to Know Jean Greenwell

Long-time readers of this blog know I highly enjoy my Moka Pot. With over 200 million sold worldwide, it is said an estimated 70% of Italian households own one. The Moka Pot struggled when K-Cups and Nespresso Pods started to dominate the market but during the pandemic lockdown, when Europeans could no longer start their mornings at the local cafe, the Moka Pot saw a resurgence. Once people started using it again, they often thought, why did I ever stop?

We often hear about Tom’s Dad as he was an icon in the Kona Coffee World, but his Mother was also a force. Jean Greenwell had a huge influence on Tom’s life and thinking. Let’s hear Tom reminisce about his mother. Watch the previous episodes here Episode 1: Facing Future Episode 2: Talking About the Family Farm Episode 3: All About 100% Kona Coffee Grafting Episode 4: The Ins and Outs of Coffee Grading Episode 5: Optical Sorting

This month, watch our conversation with Tom Greenwell as we discuss optical sorting at Greenwell Farms. This is the process of quality control for 100% Kona Coffee. This amazing process helps reduce over 98% of defective coffee beans and sorts through up to 1,300 beans a second!

The Specialty Coffee Expo, April 21st-23rd, 2023 was held at the Oregon Convention Center in Portland, OR and saw 33,000 coffee enthusiasts from every segment of the industry gather in homage to the best coffees on the planet Earth. When I say every segment of the industry, imagine suppliers to cafes in both edible products and equipment. Sleek espresso machines that remind one of Ferraris, automatic and manual brew systems, glass and cup ware, recyclable flatware, roasting machines, processing equipment, meters to read moisture and TDS (total dissolved solids) in ...

The word “mom” is a palindrome, meaning it’s the same forwards and backwards. When you flip it upside down, it becomes “wow,” a word that we at Greenwell Farms believe is extremely fitting for moms. We see moms and their children on our complimentary farm tours, excitedly pointing out tropical fruit and chameleons like they’re kids themselves. We fulfill orders for Coffee Club subscriptions gifted from mothers to their children to make their mornings better.

Watch the previous episodes here Episode 1: Facing Future Episode 2: Talking About the Family Farm Episode 3: All About 100% Kona Coffee Grafting

Over the last several years of really learning to make coffee well, I still return time and time again to my Hario V60. As pour-over devices go it is pretty simple. It features a 60-degree angle in the shape of a cone, with ridges to prevent airlock on the filter and one large aperture at the bottom of the cone. There are a lot of opening sizes and basket shapes, but I always get reliably great coffee with the V60.

This month, we addressed a question from the audience! What is Coffee Grafting? Tom answers what it is, its benefits and all about the Greenwell Farms nursery technique. Tune in for this extremely insightful conversation and the way that it is helping rebuild Coffee Leaf disease resistant trees for the Kona Coffee Belt community. [00:00:05] Matt Carter I’m Matt. This is Tom Greenwell, our owner and CEO, and welcome to the third installment of Coffee with Tom Greenwell.

When you are as passionate about coffee as we are here at Greenwell Farms, every detail of growing, harvesting, processing, quality control, and roasting must be considered. When quality is your goal, you are constantly looking at ways to improve the final product. That of course includes packaging, and it is why we are excited to announce our re-designed Greenwell Farms Classic and Flavored series bags. After a year + of research, design, testing color schemes, re-doing, fine-tuning details, and finding a supplier, our new coffee bags have dropped!

In the coffee world, we must learn to love our coffee black and to evaluate it on its own merits. If you have always consumed your coffee with a splash of milk or a spoonful of sugar, for many “drinking it black” is a horrible experience to be avoided at all costs. Certainly, poor quality coffee would not reveal subtlety or complexity straight black, but even if you are new to specialty coffee, I encourage you to always have a sip of your specialty coffee black.

Matt Carter: [00:00:05] Good morning, everybody. It’s me again. I’m Matt, and I’m sitting here with Tom Greenwell, the CEO of Greenwell Farms. And how are you doing today, Tom?   Tom Greenwell: [00:00:14] I’m doing great.   Matt Carter: [00:00:14] Awesome. So thanks for everyone for the nice comments on the last video we did. And we’re going to just dig right in. Tom, we’re kind of interested. You’re a this is a fifth generation family farm, correct?   Tom Greenwell: [00:00:26] Yes.

Watch the first episode of Coffee with Tom Greenwell – Facing Future. Watch our next episodes here: Episode 2: Talking About the Family Farm Episode 3: All About 100% Kona Coffee Grafting

Happy New Year! I’d like to say that the simple answer is “Yes!”, coffee can be integrated into any healthy lifestyle, but there are some caveats that you will need to understand as you tailor your coffee consumption to fit your individual needs. First, let’s look at the basic pros and cons in relation to the health benefits of coffee. Here is a quick list of known benefits and drawbacks of coffee: Pros: Known to boost energy Believed to lower the risk of type 2 diabetes.

Happy Holidays! In addition to gifting 100% Kona Coffee to those you love, I thought I’d share with you some cool gear that will help your favorite home barista up their game. I have an ever-growing assortment of coffee-related goods and surprisingly it is not enough. Every year at this time as kids and family ask what I want for Christmas there is always another thing. I can’t honestly say I use all of it though, so I thought I’d help you wade through the real and the fluff if ...