News

Greenwell Farms provides farm tours led by expert guides who share the rich history and craft behind producing Greenwell Farms 100% Kona Coffee. Meet Kawena, he will give you a taste of the farm in a brief interview below.   Aloha! My name is Kawena, I am a guide here at Greenwell Farms. What’s your favorite place on the farm? This is our facility called the wet mill, where we receive coffee from local farmers, the whole process begins here. Our latest piece of equipment is called a laser optical Read More…

New Opportunities for Greenwell Farms Greenwell Farms President, Thomas Greenwell, and his cousin Eugene Clapp, along with Eugene’s wife and family, have embarked on a new passion project. It consists of transforming the 200-acres of Kopiko Farms land,  used for sugar and cattle production in the late 1800’s, into harvested 100% Kona coffee. The purpose of this coffee is to supply more variety and steady production of Kona coffee beans to Greenwell Farms. For Tom, this project is something that he can make his own, as most of the Greenwell Read More…

Hawaii Island is the largest of the 8 main islands that comprise the state of Hawaii. Often referred to as the Big Island (because all the other islands would fit inside of it), it is the first island found by Polynesians, the birthplace of Kamehameha and rich with the history and culture of the Hawaiian people. The West side of the Big Island is called the Kona Coast and is loved by visitors and residents alike for its warm days, clear blue oceans and magical sunsets. If you are planning Read More…

At Greenwell Farms, our coffees are rich in depth, flavor and history. Chameleon, Jeni K, Mamo and Onouli all have their own unique story to tell. Each story complements their enticing flavors and aromas perfectly. Keep reading to learn about a few of our favorites. Chameleon Blend Coffee Chameleon Blend Coffee is named after the local chameleons who’ve made Greenwell Farms’ orange trees their home. The unique blend combines our 3 most popular Classic Kona Coffees: Medium Roast, Full City Roast and Dark Roast. Medium Roast is a light roast, Read More…

Our Story Coffee has been part of Kona tradition for centuries, and, today, it’s one of Hawaii’s biggest exports. According to USDA reports, Kona coffee production grew by 5% between 2016 and 2017, equating to 36.4 million pounds of harvested coffee cherries. Hawaiian coffee also saw a dramatic increase in value, increasing by 15% to reach a whopping $62.2 million for the season. Looking at these numbers, it’s clear coffee plays a vital role in Hawaii’s economy, history and natural landscape. The history of Kona coffee dates as far back Read More…

If you’re focusing on health in the new year, coffee cherries can be a highly beneficial addition to your diet. This bright red fruit, sometimes called “cascara,” surrounds the raw, green coffee bean. It offers a subtly sweet taste similar to a raspberry or cherry. Once the fruit is picked from the coffee tree, it begins a special process to separate the coffee beans from the delicious coffee cherry. This fruit is then used to produce everything from coffee fruit juice to flavorful tea, all of which offer incredible nutritious Read More…

The Pualu Business Innovation Award recognized Greenwell Farms for leadership in the Kona coffee industry. This includes Greenwell’s approach to modern farming strategies, innovations in farming technology, and R&D projects aimed at farm management practices. The Pualu Award also acknowledged Greenwell Farms for commitment to coffee development. Greenwell Farms innovates coffee hybrids that yield new varietals. There are currently thirty numbered varietals in development at Greenwell Farms. Two signature series varietals, Jeni K and Elizabeth J, are currently on sale. A third varietal, Mamo, is slated for release later this Read More…

Big Island Volcanoes and Affected Areas Many friends and customers have contacted us over the past week regarding the national press attention on the recent activity of the Kilauea Volcano in the Puna district of the Big Island. We have appreciated the concern people have expressed about the situation relative to Greenwell Farms and the coffee grown in our area. While this event is dramatically affecting people living in the Puna area, Greenwell Farms and, in general the Kona Area, has not been affected other than noticeable (but not life-threatening) Read More…

Greenwell Named Best Agriculture Tourism Destination Greenwell Farms was named Best Agriculture Tourism Destination in the agritourism category at the 2018 aio Media Hawaii Lodging & Tourism Awards ceremony held recently in Honolulu. The 2018 aio Media Hawaii Lodging & Tourism Awards publicly recognize and reward excellence within the industry; reinforce the value of the tourism industry; reinforce consumer confidence in the tourism industry; and promote an annual platform of celebration for the industry and offer networking opportunities for operators, supporters and sponsors. The Hawaii Lodging & Tourism Association together with aio Read More…

Our Commitment to Quality Continues to Grow  Greenwell Farms knows that keeping the quality of Kona’s world famous coffee is important to ensure its sustainability for seasons to come. Quality assurance at Greenwell Farms has been enhanced as Jennifer Greenwell recently earned a prestigious Coffee Quality Institute’s Q Grading certification. Earlier this summer, Jennifer Greenwell spent an intense week pursuing the prestigious and respected certification as part of a seven-person group testing under the direction of Jodi Dowell Wieser. This was the first Q Grader and Training exam in Hawaii. Read More…

Coffee growers and industry leaders gathered in Kona last week for the Hawaii Coffee Association (HCA) annual conference and its highly anticipated HCA Statewide Coffee Cupping Competition. We are so excited to write that Greenwell Farms captured Hawaii’s top award in the Creative Division for its Signature Series Elizabeth J, a Pacamara varietal! The Greenwell Farms Elizabeth J label also won the District Award Division as Kona’s top coffee, and our latest varietal blend Meritage (patent pending), a creative blend of both Greenwell Farms Signature Series coffees – the Jeni Read More…

Bringing Serious Bragging Rights! Great news here on the farm. Greenwell Farms has been selected as one of the 10Best Food Factory Tours in the nation according to readers of USA Today. The well-known national newspaper asked readers to help find the nation’s ten best food factory tours, and after a busy month of voting, Greenwell Farms stands proudly with Herr’s Snack Factory, TABASCO®, Hershey’s Chocolate World, Celestial Seasonings Tea, PEZ, Jelly Belly and Boudin Bakery. Other factory tours nominated but not making the Top 10 included Ben & Jerry’s, Read More…

Greenwell Farms captured the hearts and tastebuds of attendees at Kona Coffee Council’s 2015 Cream of the Crop coffee and dessert tasting competition held recently on the lawn at the Sheraton Kona Resort & Spa. Greenwell Farms served a much-welcomed iced espresso to happy Cream of the Crop attendees and was rewarded with a gold medal in the open division People’s Choice. “We are so excited to be honored once again as the People’s Choice winner at this prestigious event. Our customers and fans appreciate the superior quality they have Read More…

With national weather attention focused on those cold, winter states, Greenwell Farms thought it would be a good time to talk about Kona Snow. It’s magical really. Kona Snow refers to the delicate, fragrant coffee blossoms that are making their first 2015 appearance here on the farm. Each branch of our coffee trees is lined with multiple white flowers that sit atop each branch just like fallen snow. The flowers fill the morning air with a light gardenia-like fragrance. This is also a busy time for our bees, who work Read More…

Greenwell Farms incorporates modern pruning techniques in its farming practices. Trees are completely stumped after their second year of full production giving them a full year of rest. At any given time, one-third of the farm has been stumped. When this process is completed each February/March, it is a dramatic change in the look of the orchard. The picture on the left was taken in early February 2014. These stumps actually have vibrant root systems with a tremendous supply of energy capable of significant vegetative growth in a very short Read More…