News

Our Story Coffee has been part of Kona tradition for centuries, and, today, it’s one of Hawaii’s biggest exports. According to USDA reports, Kona coffee production grew by 5% between 2016 and 2017, equating to 36.4 million pounds of harvested coffee cherries. Hawaiian coffee also saw a dramatic increase in value, increasing by 15% to reach a whopping $62.2 million for the season. Looking at these numbers, it’s clear coffee plays a vital role in Hawaii’s economy, history and natural landscape. The history of Kona coffee dates as far back Read More…

If you’re focusing on health in the new year, coffee cherries can be a highly beneficial addition to your diet. This bright red fruit, sometimes called “cascara,” surrounds the raw, green coffee bean. It offers a subtly sweet taste similar to a raspberry or cherry. Once the fruit is picked from the coffee tree, it begins a special process to separate the coffee beans from the delicious coffee cherry. This fruit is then used to produce everything from coffee fruit juice to flavorful tea, all of which offer incredible nutritious Read More…

People love Greenwell Farms coffee for many reasons – its rich flavor, its comforting warmth and, of course, its uplifting effects. However, few know about Kona Coffee’s ability to support a healthier, more environmentally-friendly planet. The secret lies in an ingredient that typically finds its way into the garbage bin before it can be put to good use: coffee grounds! That’s right, those tiny granules can actually make a big impact on global sustainability (and your daily routine). Here are a few unexpected ways you can use coffee grounds to Read More…

The Pualu Business Innovation Award recognized Greenwell Farms for leadership in the Kona coffee industry. This includes Greenwell’s approach to modern farming strategies, innovations in farming technology, and R&D projects aimed at farm management practices. The Pualu Award also acknowledged Greenwell Farms for commitment to coffee development. Greenwell Farms innovates coffee hybrids that yield new varietals. There are currently thirty numbered varietals in development at Greenwell Farms. Two signature series varietals, Jeni K and Elizabeth J, are currently on sale. A third varietal, Mamo, is slated for release later this Read More…

Big Island Volcanoes and Affected Areas Many friends and customers have contacted us over the past week regarding the national press attention on the recent activity of the Kilauea Volcano in the Puna district of the Big Island. We have appreciated the concern people have expressed about the situation relative to Greenwell Farms and the coffee grown in our area. While this event is dramatically affecting people living in the Puna area, Greenwell Farms and, in general the Kona Area, has not been affected other than noticeable (but not life-threatening) Read More…

Greenwell Named Best Agriculture Tourism Destination Greenwell Farms was named Best Agriculture Tourism Destination in the agritourism category at the 2018 aio Media Hawaii Lodging & Tourism Awards ceremony held recently in Honolulu. The 2018 aio Media Hawaii Lodging & Tourism Awards publicly recognize and reward excellence within the industry; reinforce the value of the tourism industry; reinforce consumer confidence in the tourism industry; and promote an annual platform of celebration for the industry and offer networking opportunities for operators, supporters and sponsors. The Hawaii Lodging & Tourism Association together with aio Read More…

Our Commitment to Quality Continues to Grow  Greenwell Farms knows that keeping the quality of Kona’s world famous coffee is important to ensure its sustainability for seasons to come. Quality assurance at Greenwell Farms has been enhanced as Jennifer Greenwell recently earned a prestigious Coffee Quality Institute’s Q Grading certification. Earlier this summer, Jennifer Greenwell spent an intense week pursuing the prestigious and respected certification as part of a seven-person group testing under the direction of Jodi Dowell Wieser. This was the first Q Grader and Training exam in Hawaii. Read More…

Coffee growers and industry leaders gathered in Kona last week for the Hawaii Coffee Association (HCA) annual conference and its highly anticipated HCA Statewide Coffee Cupping Competition. We are so excited to write that Greenwell Farms captured Hawaii’s top award in the Creative Division for its Signature Series Elizabeth J, a Pacamara varietal! The Greenwell Farms Elizabeth J label also won the District Award Division as Kona’s top coffee, and our latest varietal blend Meritage (patent pending), a creative blend of both Greenwell Farms Signature Series coffees – the Jeni Read More…

Bringing Serious Bragging Rights! Great news here on the farm. Greenwell Farms has been selected as one of the 10Best Food Factory Tours in the nation according to readers of USA Today. The well-known national newspaper asked readers to help find the nation’s ten best food factory tours, and after a busy month of voting, Greenwell Farms stands proudly with Herr’s Snack Factory, TABASCO®, Hershey’s Chocolate World, Celestial Seasonings Tea, PEZ, Jelly Belly and Boudin Bakery. Other factory tours nominated but not making the Top 10 included Ben & Jerry’s, Read More…

Greenwell Farms captured the hearts and tastebuds of attendees at Kona Coffee Council’s 2015 Cream of the Crop coffee and dessert tasting competition held recently on the lawn at the Sheraton Kona Resort & Spa. Greenwell Farms served a much-welcomed iced espresso to happy Cream of the Crop attendees and was rewarded with a gold medal in the open division People’s Choice. “We are so excited to be honored once again as the People’s Choice winner at this prestigious event. Our customers and fans appreciate the superior quality they have Read More…

With national weather attention focused on those cold, winter states, Greenwell Farms thought it would be a good time to talk about Kona Snow. It’s magical really. Kona Snow refers to the delicate, fragrant coffee blossoms that are making their first 2015 appearance here on the farm. Each branch of our coffee trees is lined with multiple white flowers that sit atop each branch just like fallen snow. The flowers fill the morning air with a light gardenia-like fragrance. This is also a busy time for our bees, who work Read More…

Greenwell Farms incorporates modern pruning techniques in its farming practices. Trees are completely stumped after their second year of full production giving them a full year of rest. At any given time, one-third of the farm has been stumped. When this process is completed each February/March, it is a dramatic change in the look of the orchard. The picture on the left was taken in early February 2014. These stumps actually have vibrant root systems with a tremendous supply of energy capable of significant vegetative growth in a very short Read More…

The 2014/15 coffee season is shaping up to be one of the best crops in recent memory. The short crop in the previous season coupled with timely rains in January and February created several very large blooms. Consistent rain since the bloom season has made for optimal growing conditions. This next season should be a good one.

Our Private Reserve is a special selection of our highest quality coffee beans, grown on the Greenwell Estate, roasted to a Full-City Roast and packaged with the Greenwell Private Reserve label. Known for its distinctive flavor, our Private Reserve is admired by coffee industry experts Worldwide. Private Reserve is available in ground and whole bean. sizes 8oz, 16oz & 5lb. Also, find our other exclusive 100%  Kona Coffees available this year.

In a ceremony in Kamuela, Hawaii Sunday, June 8, 2013, the Kona Soil and Water Conservation District announced that Greenwell Farms has been recognized as the 2013 Cooperator of the Year. Tom Greenwell and Greenwell Farms were recognized for their sustainable farming practices while developing a completely new 40-acre coffee farm above Konawaena School in Kealakekua Hawaii.