Category: coffee with tom greenwell

Last season, coffee production in Kona was down by roughly 40% due to a fungus called Coffee Leaf Rust. Those that follow Kona coffee know that it was quite scary and for many a devastating year. Let’s let Tom Greenwell catch us up and see what we have learned in a year.

We have lots to celebrate this month as we took the top spot in the Hawaii Coffee Association’s Annual cupping contest, First in Kona, First in the state and several other top awards. Let’s ask Tom how he does it. Watch the previous episodes here Episode 1: Facing Future Episode 2: Talking About the Family Farm Episode 3: All About 100% Kona Coffee Grafting Episode 4: The Ins and Outs of Coffee Grading Episode 5: Optical Sorting Episode 6: Getting to Know Jean Greenwell

We often hear about Tom’s Dad as he was an icon in the Kona Coffee World, but his Mother was also a force. Jean Greenwell had a huge influence on Tom’s life and thinking. Let’s hear Tom reminisce about his mother. Watch the previous episodes here Episode 1: Facing Future Episode 2: Talking About the Family Farm Episode 3: All About 100% Kona Coffee Grafting Episode 4: The Ins and Outs of Coffee Grading Episode 5: Optical Sorting

This month, watch our conversation with Tom Greenwell as we discuss optical sorting at Greenwell Farms. This is the process of quality control for 100% Kona Coffee. This amazing process helps reduce over 98% of defective coffee beans and sorts through up to 1,300 beans a second!  Watch the previous episodes here Episode 1: Facing Future Episode 2: Talking About the Family Farm Episode 3: All About 100% Kona Coffee Grafting Episode 4: The Ins and Outs of Coffee Grading

Watch the previous episodes here Episode 1: Facing Future Episode 2: Talking About the Family Farm Episode 3: All About 100% Kona Coffee Grafting

This month, we addressed a question from the audience! What is Coffee Grafting? Tom answers what it is, its benefits and all about the Greenwell Farms nursery technique. Tune in for this extremely insightful conversation and the way that it is helping rebuild Coffee Leaf disease resistant trees for the Kona Coffee Belt community. [00:00:05] Matt Carter I’m Matt. This is Tom Greenwell, our owner and CEO, and welcome to the third installment of Coffee with Tom Greenwell. Cheers. [00:00:12] Tom Greenwell Cheers. [00:00:12] Matt Carter How are you doing Read More…

Matt Carter: [00:00:05] Good morning, everybody. It’s me again. I’m Matt, and I’m sitting here with Tom Greenwell, the CEO of Greenwell Farms. And how are you doing today, Tom?   Tom Greenwell: [00:00:14] I’m doing great.   Matt Carter: [00:00:14] Awesome. So thanks for everyone for the nice comments on the last video we did. And we’re going to just dig right in. Tom, we’re kind of interested. You’re a this is a fifth generation family farm, correct?   Tom Greenwell: [00:00:26] Yes.   Matt Carter: [00:00:27] Founded in Read More…

Watch the first episode of Coffee with Tom Greenwell – Facing Future. Watch our next episodes here: Episode 2: Talking About the Family Farm Episode 3: All About 100% Kona Coffee Grafting