Category: coffee with tom greenwell

Discover how the Kona coffee terroir shapes flavor and aroma. Greenwell Farms CEO Tom Greenwell explains the impact of elevation, rainfall, cloud cover, temperature, and farming practices on Kona coffee’s distinctive taste, bean density, acidity, and quality. [00:00:05] Matt Carter: Hey, good morning, everybody. I’m Matt at Greenwell Farms, here with our CEO, Tom Greenwell. Morning, Tom.  [00:00:09] Tom Greenwell: Morning.  [00:00:10] Matt Carter: How’s everything going? Is the recovery progressing?  [00:00:12] Tom Greenwell: Yep. Yep. Yeah. Doing good. Slow but sure.  [00:00:15] Matt Carter: Yeah, slow but sure. That’s Read More…

In this episode of Coffee With Tom, Tom Greenwell reflects on the historic Kona Low storm that swept through Kona in March and shares a firsthand perspective on the impact it had on Greenwell Farms.   [00:00:05] Matt Carter: Good morning, everyone. I’m Matt from Greenwell Farms, here with Tom Greenwell, our CEO. Morning, Tom.  [00:00:09] Tom Greenwell: Morning.  [00:00:10] Matt Carter: It is a beautiful morning. It’s a little bit cloudy, but, gorgeous out here today.  [00:00:14] Tom Greenwell: Oh, beautiful day.  [00:00:15] Matt Carter: So Tom, you know, Read More…

Discover a fascinating “Farmer’s Perspective” on how coffee farmers predict this year’s autumn harvest based on spring flowering, including all the things that can go wrong along the way!

[00:00:05] Hello everyone, i’m Matt from Greenwell Farms. Next to me is our CEO Tom Greenwell. Morning, Tom.  [00:00:09] Good morning.  [00:00:10] It is February, 2026, and because Valentine’s Day is on everyone’s mind, we’re gonna talk a little bit about romance. Okay? Sounds good?  [00:00:19] Sounds great to me. [00:00:21] I think last year I tortured you, talking about your marriage and we talked about your, your founder’s, wife. But, we’re gonna talk about a little bit different romance and it’s kind of. We hear people that come to Read More…

With the holiday season here, it’s the perfect time to catch up with the Greenwell family and share what this festive time brings to the farm. [00:00:05] Hey, hello everyone. It’s Matt from Greenwell Farms here with our CEO Tom Greenwell. Morning, Tom. [00:00:09] Good morning. [00:00:10] How’s everything today? [00:00:11] Beautiful day. [00:00:12] Good. Did you have a nice Thanksgiving? [00:00:15] A little too nice. [00:00:15] Too nice. I see. [00:00:16] Yeah. A little too much food. [00:00:18] Made some poor life choices looking too. [00:00:19] Yeah. [00:00:20] Paying Read More…

This month, Tom shares why the Kona Coffee Cultural Festival means so much to our family and our community. It’s a way to recognize the people, history, and hard work behind every harvest. At Greenwell Farms, we’ve been part of this tradition for generations, and we’re proud to see it continue. We invite you to sit down with a cup of coffee and hear Tom’s thoughts on what makes this time of year so meaningful here in Kona.   [00:00:05] Hey, good morning everybody. I’m Matt, from Greenwell Farms here Read More…

[00:00:00]  [00:00:05] Good morning, Tom. [00:00:05] Good morning. [00:00:06] Hello everybody. it’s early October, 2025 and we’re here on the farm and, of course we do our monthly coffee with Tom Greenwell. And, this we, this month we have some questions that were submitted. By our, Instagram followers. And so you ready to answer some, off the wall questions? [00:00:25] Yeah, I guess so. [00:00:26] Okay. this first one comes from Gainesville, Florida. You know what they say about Gainesville, right? Farther north you go the further south you get. Read More…

Join Tom Greenwell and our farm manager, Robert Beck, as they take you behind the scenes at Greenwell Farms. In this episode, you’ll hear first-hand stories about life on the farm, the passion behind every crop, and what it really means to grow 100% Kona Coffee.   Episode Transcript: [00:00:05] Tom Greenwell: I’m here standing with my farm manager, Robert Beck.  [00:00:09] Robert Beck: Hello.  [00:00:11] Tom Greenwell: Robert’s been with us now going four years.  [00:00:15] Robert Beck: Yeah. Bit over.  [00:00:18] Tom Greenwell: So what can you tell Read More…

This month, we’re peeling back the layers, literally. Join us as we break down the anatomy of a coffee cherry and explore the journey each layer takes during processing. It’s a deeper look into the fruit that brings your cup to life.

Relevant Blog Articles The Art of Processing Coffee Parchment at Greenwell Farms 7 Coffee Resolutions to Expand Your Coffee Knowledge

Watch our previous episode here: Episode 27: Behind the Nursery

  This month, Tom chats with the nursery staff about the role they play in supporting the overall farm. What do they do in this quiet, mysterious place? Let’s ask Tom! You  can watch the previous episode here too!

Enjoy Part Two of questions answered by Tom from you that were sent on social channels. This month, Tom answers questions about the world of 100% Kona Coffee growing. Tom has been farming coffee for over 40 years and is the fourth generation of Greenwells to carry on the family legacy.

We asked you all on our social channels if there were any questions for Tom Greenwell and wow, did we get some!  Watch now to hear Tom’s thoughtful and sometimes surprising answers to Kona coffee questions like: Are coffee flowers edible?  Where is the best BBQ place in Kona?

Also watch our previous episode here.