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From Kona’s harvest celebrations to coffee cups in Japan, there’s plenty brewing! Join Greenwell Farms’ Tom Greenwell as he celebrates the farmers behind the 55th annual Kona Coffee Cultural Festival and shares highlights from bringing Kona coffee to an enthusiastic audience in Japan.

Farmers know weather, are keen observers of the prevailing cycles and anticipate environmental effects of their crop. Let’s talk with Tom Greenwell about changes in Hawaii and how this weather pattern may affect our 100% Kona Coffee.

As the world shifts toward flannel, spooky movies and pumpkin pie spice everything, let’s take a look at a couple of really elegant coffee drinks using maple, spices, and our seasonal flavored coffees that can really transport you into the fall mood.

As many of you head back to the “Get the kids to school” routine, and juggle that with the end of year Holiday parade of events and the work-life b...

[00:00:00] Matt Carter: Morning, Tom. How's it going?  [00:00:01] Tom Greenwell: Good. How are you? [00:00:01] Matt Carter: Good. Hey, everybody. ...

I recently came back from vacation and as hilarious as it may seem, we don’t have a Trader Joe’s in Hawaii so whenever we travel, everyone wants us...

Summer Coffee Mocktails are indeed the way. As we head into the peak of summer, cool, refreshing and invigorating are the keywords for all of the various gatherings on the schedule. One of the best things that young hosts can serve at their backyard BBQs and friend get-togethers are coffee mocktails. Before I get you some really awesome recipes, there is a reason why coffee mocktails are trending hard right now.

Discover how the Kona coffee terroir shapes flavor and aroma. Greenwell Farms CEO Tom Greenwell explains the impact of elevation, rainfall, cloud cover, temperature, and farming practices on Kona coffee’s distinctive taste, bean density, acidity, and quality. [00:00:05] Matt Carter: Hey, good morning, everybody. I’m Matt at Greenwell Farms, here with our CEO, Tom Greenwell. Morning, Tom.  [00:00:09] Tom Greenwell: Morning.  [00:00:10] Matt Carter: How’s everything going? Is the recovery progressing?  [00:00:12] Tom Greenwell: Yep. Yep. Yeah. Doing good. Slow but sure.  [00:00:15] Matt Carter: Yeah, slow but sure.

Although I admit in these last few years my hiking has been less and less, I love a good hike and find the smells and sounds and the wind on my face to be an excellent and healthy way to spend time. I want to share three hikes with you today that will really allow you to experience our diverse eco-systems and see some incredible vistas. I will also share a cold brew recipe and some variations so you have plenty of energy to get back home.

In this episode of Coffee With Tom, Tom Greenwell reflects on the historic Kona Low storm that swept through Kona in March and shares a firsthand perspective on the impact it had on Greenwell Farms.   [00:00:05] Matt Carter: Good morning, everyone. I’m Matt from Greenwell Farms, here with Tom Greenwell, our CEO. Morning, Tom.  [00:00:09] Tom Greenwell: Morning.  [00:00:10] Matt Carter: It is a beautiful morning. It’s a little bit cloudy, but, gorgeous out here today.  [00:00:14] Tom Greenwell: Oh, beautiful day.

Hope springs eternal in the human breast, Man never is, but always to be blest. -Alexander Pope As I was an English Major, I have been known to take solace in the words and works of the great minds that have wandered this Earth. Of late, Alexander Pope’s words have been ringing in my ears. In the face of disaster and adversity, when you are knocked down, what is that eternal spark that makes one want to get back up and keep on going?

This one is personal. Like Leslie Knope (If you know, you know), I have a deep and undying love of waffles. Over the years, I have tried every possible waffle recipe you can imagine, and today I am going to share one of my all-time favorites. I literally make waffles once a week, freeze a week’s supply, and pop them in the toaster oven every morning. More on that in a moment.

Honestly, it was never really a major consideration. There is always coffee somewhere, right? The diner, the gas station, the free breakfast at the Inn, drive-thru, why would one even worry about such a thing? Then, 6-7 years back, I fell deep into the coffee rabbit hole. I became semi-obsessed about understanding coffee, where it comes from, how it is processed and roasted, how to make it well. Fast forward to today.

Discover a fascinating “Farmer’s Perspective” on how coffee farmers predict this year’s autumn harvest based on spring flowering, including all the things that can go wrong along the way!

[00:00:05] Hello everyone, i’m Matt from Greenwell Farms. Next to me is our CEO Tom Greenwell. Morning, Tom.  [00:00:09] Good morning.  [00:00:10] It is February, 2026, and because Valentine’s Day is on everyone’s mind, we’re gonna talk a little bit about romance. Okay? Sounds good?  [00:00:19] Sounds great to me. [00:00:21] I think last year I tortured you, talking about your marriage and we talked about your, your founder’s, wife. But, we’re gonna talk about a little bit different romance and it’s kind of.