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[00:00:00] Matt Carter: Morning, Tom. How's it going?  [00:00:01] Tom Greenwell: Good. How are you? [00:00:01] Matt Carter: Good. Hey, everybody. ...

I recently came back from vacation and as hilarious as it may seem, we don’t have a Trader Joe’s in Hawaii so whenever we travel, everyone wants us...

Summer Coffee Mocktails are indeed the way. As we head into the peak of summer, cool, refreshing and invigorating are the keywords for all of the various gatherings on the schedule. One of the best things that young hosts can serve at their backyard BBQs and friend get-togethers are coffee mocktails. Before I get you some really awesome recipes, there is a reason why coffee mocktails are trending hard right now. Alcohol consumption among young adults is down by over 50% according to Gallup News, and they cite health consciousness, Read More…

Discover how the Kona coffee terroir shapes flavor and aroma. Greenwell Farms CEO Tom Greenwell explains the impact of elevation, rainfall, cloud cover, temperature, and farming practices on Kona coffee’s distinctive taste, bean density, acidity, and quality. [00:00:05] Matt Carter: Hey, good morning, everybody. I’m Matt at Greenwell Farms, here with our CEO, Tom Greenwell. Morning, Tom.  [00:00:09] Tom Greenwell: Morning.  [00:00:10] Matt Carter: How’s everything going? Is the recovery progressing?  [00:00:12] Tom Greenwell: Yep. Yep. Yeah. Doing good. Slow but sure.  [00:00:15] Matt Carter: Yeah, slow but sure. That’s Read More…

Although I admit in these last few years my hiking has been less and less, I love a good hike and find the smells and sounds and the wind on my face to be an excellent and healthy way to spend time. I want to share three hikes with you today that will really allow you to experience our diverse eco-systems and see some incredible vistas. I will also share a cold brew recipe and some variations so you have plenty of energy to get back home. Makalawena (King’s Trail) Read More…

In this episode of Coffee With Tom, Tom Greenwell reflects on the historic Kona Low storm that swept through Kona in March and shares a firsthand perspective on the impact it had on Greenwell Farms.   [00:00:05] Matt Carter: Good morning, everyone. I’m Matt from Greenwell Farms, here with Tom Greenwell, our CEO. Morning, Tom.  [00:00:09] Tom Greenwell: Morning.  [00:00:10] Matt Carter: It is a beautiful morning. It’s a little bit cloudy, but, gorgeous out here today.  [00:00:14] Tom Greenwell: Oh, beautiful day.  [00:00:15] Matt Carter: So Tom, you know, Read More…

Hope springs eternal in the human breast, Man never is, but always to be blest. -Alexander Pope As I was an English Major, I have been known to take solace in the words and works of the great minds that have wandered this Earth. Of late, Alexander Pope’s words have been ringing in my ears. In the face of disaster and adversity, when you are knocked down, what is that eternal spark that makes one want to get back up and keep on going? I have seen a lot of Read More…

This one is personal. Like Leslie Knope (If you know, you know), I have a deep and undying love of waffles. Over the years, I have tried every possible waffle recipe you can imagine, and today I am going to share one of my all-time favorites. I literally make waffles once a week, freeze a week’s supply, and pop them in the toaster oven every morning. More on that in a moment. Being of half Italian ancestry means I grew up in a family where the kitchen was the center Read More…

Honestly, it was never really a major consideration. There is always coffee somewhere, right? The diner, the gas station, the free breakfast at the Inn, drive-thru, why would one even worry about such a thing? Then, 6-7 years back, I fell deep into the coffee rabbit hole. I became semi-obsessed about understanding coffee, where it comes from, how it is processed and roasted, how to make it well. Fast forward to today. Now when I am making my travel plans and deciding what to pack, coffee is at the top Read More…

Discover a fascinating “Farmer’s Perspective” on how coffee farmers predict this year’s autumn harvest based on spring flowering, including all the things that can go wrong along the way!

[00:00:05] Hello everyone, i’m Matt from Greenwell Farms. Next to me is our CEO Tom Greenwell. Morning, Tom.  [00:00:09] Good morning.  [00:00:10] It is February, 2026, and because Valentine’s Day is on everyone’s mind, we’re gonna talk a little bit about romance. Okay? Sounds good?  [00:00:19] Sounds great to me. [00:00:21] I think last year I tortured you, talking about your marriage and we talked about your, your founder’s, wife. But, we’re gonna talk about a little bit different romance and it’s kind of. We hear people that come to Read More…

Amongst coffee legends that I have accumulated over the years, there is one story I love to tell again and again because it changed the world of coffee, especially here in the United States. Although this tale crosses multiple borders and includes many facets of the coffee world, it is predominantly a tale of romance, and like many great romances, it starts in Italy. Before we get there, though, join me in 1966, in Berkeley, California, on the corner of Walnut & Vine, as Dutch immigrant Alfred Peet opens his Read More…

On the farm, we use the French Press daily. When someone wants to try one of the coffees not on sample that day, we can usually do a 4-minute French Press and let them “try before they buy.”So in addition to giving you an amazing French Press Recipe below, let’s take a quick peek at how this popular coffee-making device came to be and what you can expect from the cup. French Press Historical Overview As with many things that we have grown to love, the French and Italians both Read More…

Entertaining during the Holidays is fun for some and hard for others. We all hope for that Christmas miracle (no family arguments?) of joy and peace. In our house, we enjoy hosting, but try to make it so that we can enjoy the time with friends and family rather than spending all of our time in the kitchen preparing food. A few years ago, I decided to pursue a barista license, starting with an online course and then several classes in brewing science, cupping skills, and palette development through Counter Read More…

With the holiday season here, it’s the perfect time to catch up with the Greenwell family and share what this festive time brings to the farm. [00:00:05] Hey, hello everyone. It’s Matt from Greenwell Farms here with our CEO Tom Greenwell. Morning, Tom. [00:00:09] Good morning. [00:00:10] How’s everything today? [00:00:11] Beautiful day. [00:00:12] Good. Did you have a nice Thanksgiving? [00:00:15] A little too nice. [00:00:15] Too nice. I see. [00:00:16] Yeah. A little too much food. [00:00:18] Made some poor life choices looking too. [00:00:19] Yeah. [00:00:20] Paying Read More…